Destination Management in Developing and Emerging Countries

Tourism can be a source of foreign currency, a job engine and a catalyst for sustainable regional development, but it can also have a negative impact. In order to access its inherent potential, tourism needs to be managed with foresight.

Managing destinations plays a key role here. Because of their market relevance and size, destinations have the potential to be developed and marketed from a sustainable perspective.

That requires effective destination management organizations (DMOs), which can manage the destination and coordinate various tourism-related stakeholders.

Continue reading

Thailand’s Tourism Sector Seeks to Reopen Country by 1 July

Inbound international tourism sector in Thailand says vaccines are a game-changer that allows for the reopening of the country and for quarantine requirements to be dropped.

Leading international tourism companies in Thailand have launched a campaign to reopen the country’s borders from 1 July 2021.
 
The #OpenThailandSafely campaign was launched 2 March with the support of over 15 major companies including YAANA Ventures, Minor Group, Asian Trails, Capella Hotels and Resorts, EXO and many others. [The full launch list is here]
 
The Open Thailand Safely campaign has laid out its arguments in a petition which will underpin a formal request to the Royal Thai Government to respond favourably to the rollout of Covid-19 vaccination programmes underway in Europe, USA and other Thailand tourism source markets.
 
The petition is open to anyone in Thailand or around the world who would like to see the country reopen.
 
The campaign argues that 1 July is an appropriate date for five reasons: the majority of citizens in many source markets will have been vaccinated by then; it gives time to Thai medical authorities to vaccinate both front line staff in hospitality settings in Thailand and/or vulnerable citizens around the country; it gives international travellers time to make travel plans and bookings; the date gives time to airlines, hotels, tour operators and others to start marketing and sales and get ready for tourism operations to commence; and it will take Thailand at least a year, and maybe longer, to return to the large numbers of international visitors that it had before the Covid-19 crisis.
 
To ensure the safe reopening of Thailand, the petition argues that “international tourists can be asked to satisfy any safeguards the Thai Government may require. This may, for example, include showing officially recognised proof of a Covid-19 vaccination from their home country, purchasing health insurance, showing proof of a negative Covid test within 72 hours of departure, and so on.”
 
#OpenThailandSafely was the initiative of leading Bangkok-based private sector travel companies YAANA Ventures, Minor Group and Asian Trails.

The CEO of YAANA Ventures, Willem Niemeijer [pictured right], said: “The 1 July reopening would be a strategic opportunity for Thailand to show a leadership role among Asian countries and prepare the way for a solid recovery of the Thai economy in 2022.” 

In the coming days, the Open Thailand Safely campaign will also send the 1st July request to Thailand Prime Minister General Prayut Chan-o-cha, the Minister of Tourism and Sports, Mr Phiphat Ratchakitprakarn, and the Governor of the Tourism Authority of Thailand, Mr Yuthasak Supasorn.
 
According to the Bank of Thailand and official sources in Thailand, tourism, pre-Covid, was worth about 2.9 trillion baht (US$96.5 billion). Some 39.7 million international visitors in 2019 helped sustain up to 8.3 million jobs. However, arrivals fell to 6.7 million in 2020 making between two and four million people unemployed.
 
Meanwhile, destinations such as Seychelles, Maldives, Greece and Sri Lanka have either opened borders already or are in discussions to do so in light of successful Covid vaccine rollouts in their key source markets.
 
People can sign the petition for Thailand to reopen on 1 July at www.OpenThailandSafely.org.

For more information www.OpenThailandSafely.org.

Nominations for 2021 Mekong Hero open

Former Ministers of Tourism from Thailand and Myanmar to co-chair Selection Committee

Bangkok, February 8, 2021:  The  ‘Mekong Heroes’ program (www.MekongHeroes.com), which was launched in 2020, initiated by the Mekong Tourism Coordinating Office (MTCO) and Destination Mekong, to celebrate passionate individuals in Mekong tourism who work tirelessly behind the scenes to “inspire and influence the direction of our industry, modeling new ways of conceiving and doing tourism better.”  These leaders that have made a significant contribution to developing tourism sustainability in the Mekong Region. These individual might be CEOs or senior government officials, or they might be entrepreneurs or small business owners. What these people have in common is their vision, commitment, dedication, and passion.  Being nominated to be a Mekong Hero is a tremendous honor, and all our Mekong Heroes join the Mekong Heroes Gallery, to inspire others to walk in their footsteps.

Nominations are now open for the 2021 Mekong Hero at: www.MekongHeroes.com and the next Mekong Hero will be announced at the 2nd Virtual Destination Mekong Summit in May 2021. 

According to Jens Thraenhart, Executive Director of the Mekong Tourism Coordinating Office (MTCO): “Achieving a prosperous and sustainable tourism industry is not possible without committed leaders, with special kinds of vision and determination. The Mekong Heroes program is important so the whole industry benefits from their authenticity of vision, purpose, commitment, and determination; maintained over years of hard work. Recognized not only as builders, creators, and innovators, but also as mentors, teachers, and motivators, these individuals have made it their mission to bring out the best in people.”

The first Mekong Hero was announced during the 1st Virtual Destination Mekong Summit on August 25th.  Selected among dozens of nominations, Ms. Potjana Suansri has been selected as the first Mekong Hero. Ms. Potjana Suansri is the founder of the Thailand Community-Based Tourism Institute (CBT-I), and currently is serving as cultural tourism capacity building expert for the UN International Trade Center (ITC) Myanmar Inclusive Tourism project.  Her interview can be watched at the Mekong Heroes Gallery at: https://www.destinationmekong.com/initiatives/mekong-heroes/ms-potjana-suansri/

 

About the Mekong Tourism Coordinating Office:

The Mekong Tourism Coordinating Office (MTCO), located in Bangkok, was set up with funding from the governments of the six Greater Mekong Sub-region (GMS) countries – Cambodia, the People’s Republic of China, Laos, Myanmar, Thailand, and Viet Nam. The MTCO, which operates on annual financial contributions from each GMS country, acts as the secretariat for the GMS Tourism Working Group, comprising of senior officials of the six GMS countries’ National Tourism Organizations, to coordinate and facilitate sustainable tourism development of the GMS, and promotion of the Mekong region as a single travel and tourism destination, in collaboration with the public and private sectors. The MTCO manages its award-winning MekongTourism.org digital platform as a one-stop platform to promote responsible and sustainable tourism in the region, as well as the annual Mekong Tourism Forum, whose hosting is rotated among GMS countries.

Please visit www.MekongTourism.org for more information.

 

About Destination Mekong:

Destination Mekong was created in 2017 to promote the Lancang-Mekong region, comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand and Viet Nam as a single tourism destination to stimulate responsible and sustainable development and investment, and drive inclusive growth. Endorsed by the Mekong Tourism Coordinating Office and aligned with the mandate of the regional collaborative tourism framework of the six-member governments of the Greater Mekong Sub-region, Destination Mekong executes targeted projects and initiatives, including Mekong Moments, Mekong Memories, Mekong Deals, Mekong Mini Movie Festival, Mekong Innovative Start-ups in Tourism (MIST), Experience Mekong Collection, Mekong Heroes, and Mekong Trends, with feedback from the Mekong Tourism Advisory Group (MeTAG) and via public-private partnership investment structure, led by UNWTO Affiliate Member Chameleon Strategies.

More information at: www.DestinationMekong.com

TAT launches virtual tours to 4 top destinations in Thailand

The Tourism Authority of Thailand (TAT) has launched a virtual reality tour of top attractions in four of Thailand’s leading tourism destinations comprising Bangkok, Phuket, Chiang Mai, and Surat Thani.

The tours are an immersive 360° adventure that allow visitors to explore the attractions in 3D. After clicking on individual links from the main page https://www.tourismthailand.org/Articles/virtual-tours, it leads visitors directly to the attraction.

There are icons on the bottom left for viewing floorplans and for navigation, while other functions allow visitors to view in VR or share with friends on social media.

Once inside an attraction, visitors can move around using the cursor, while some of the attractions have information about its historical background or details of items on display in both English and Thai.

The 3D virtual tour helps give visitors a visual image of each attraction and that will hopefully encourage them to visit some of them in real life in the near future.

In Bangkok, the Mekhala Ruchi Pavilion lets visitors virtually explore the two-storey teak wood building in all its glory, which was the residence of King Rama VI while Phayathai Palace was under construction. Meanwhile, the virtual tour of Thewarat Sapharom Hall showcases the elegant interior of the palace’s throne hall, and the Phiman Chakri Hall stands out for its iconic turret.

In Chiang Mai, visitors can dive deep into a virtual visit of Phra Chao Tan Chai Ma Tam Na Bun Chapel or the Big Reclining Buddha at Wat Chedi Luang. There is also a tour of Phra Maha That Chedi for the 12 astrological signs and Phra Chao Pun Ton. The final two attractions in Chiang Mai include the statue of Khruba Chao Teung Na Ta Si Lo and Ma Tam Na Bun Chapel.

In the southern region, there are virtual tours of Chedi Khao Hua Chuk in Surat Thani and Chinpracha House in Phuket.

The virtual reality tours give visitors a bird’s-eye view of these famous attraction, allowing them to move around simply by clicking on points of interest. The tours also allow virtual travellers to enjoy these Thai tourist attractions and get immersed in each one’s history. For more information, please visit https://www.tourismthailand.org/Articles/virtual-tours.

Source: https://www.tatnews.org/2021/01/tat-launches-virtual-tours-to-4-top-destinations-in-thailand/?fbclid=IwAR39NAp3nDaNU-YfwxKB5Db4-PblyHAJPe9XQjZt5SFbxVFnphKwKgeQy6E

TAT launches “Thailand Traveller Voice” online survey platform

The Tourism Authority of Thailand (TAT) recently launched the “Thailand Traveller Voice” online survey platform that encourages tourists to provide feedback and recommendations on issues affecting tourist destinations, attractions and establishments, especially on safety, hygiene, and general travel services.

Mr. Yuthasak Supasorn, TAT Governor, said, “The Thailand Traveller Voice online platform formed part of the TAT’s strategy to utilise technology to develop a smart data system that can better support tourism development and serve the needs of tourists to help move Thailand forward.”

Available in English and Thai, the www.thailandtravellervoice.com platform is open for information and feedback from tourists on the sanitary standards under the Amazing Thailand Safety and Health Administration (SHA), the safety standards, and various aspects of tourism products and services.

Tourists can give comments, criticisms, or complaints on their experiences at any travel service providers in terms of quality, services, prices, information and assistance, and others. They are encouraged to provide details in writing accompanied by images or video clips, if any. They can also choose to omit personal information or provide for contactable customer support.

Tourists can also help review the Amazing Thailand SHA standards at certified establishments and services as well as events and festivals. Using the SHA ID, if any, for reference, they can fill out a questionnaire and series of rating based on a five-point scale on sanitary standards, staff hygiene, distancing measures, and any other concerns, accompanying by images or video clips, if any. The information will be submitted to the Amazing Thailand SHA Safety Standards Audit Committee.

In addition, tourists can give recommendations on the Thai tourism industry. The insights and suggestions will be shared with the respective organisations for tourism development and best approaches to benefit all stakeholders in every possible dimension.

Mr. Yuthasak added, “The Thailand Traveller Voice project is intended to build confidence and provide peace of mind to all tourists when travelling around the country.”

TAT is inviting travel service providers in Thailand to be a part of the Thailand Traveller Voice platform to allow for an open two-way dialogue. This will result in a large amount of aggregate data available, which can be used as part of the country’s sustainable tourism development.

Read more: https://www.tatnews.org/2021/01/tat-launches-thailand-traveller-voice-online-survey-platform/?fbclid=IwAR3-kquNoqYASy9AEsXwz8BLBzyKzl0V6dCKc0HPxEZ47Uo-k1ocs8MXlUU

Zoom enables virtual guided tours

Exploration Travel Myanmar has announced a new tour that visits the Unesco World heritage temples of Bagan virtually of course.

In the first week of operation, the company says it has sold several tours to clients from tour operators in Germany and the Netherlands and is planning to expand to other tour operators worldwide and other locations in Myanmar.

According to Exploration’s Managing Director, Edwin Briels, the main reason to launch these virtual tours is to “create jobs and income for Bagan based tourist guides who have been deprived of any income for since March last year.

Overseas tour operators can book a private tour in Bagan that lasts about 45 minutes, using Zoom software. The guide has a camera with stabiliser, an electric bike and a mobile phone connection and takes the clients along a predetermined route explaining the history of Bagan, the lifestyles in villages while showing some of the highlighted temples such as Ananda and the Dhammayangyi temple.

During the tour, clients can interact with the guide and request specific camera in various directions. In much the same way as an in-person tour, they can ask questions while the private guide acts as their eyes and ears on the ground.

Briels said clients could ask family members or friends to join the tour from the comfort of their own home. The service is limited to a group of no more than 10 persons. 

“We have also received requests from clients who visited Bagan in the past and want to re-visit with the same guide so they can also show their family members what they experienced pre-Covid times.”

See a short video of Exploration’s virtual Bagan tour on YouTube

The company has been restructuring and is actively adapting to the new normal since the Myanmar government closed international airports in April 2020.

After the first Covid-19 wave, the company took over Grasshopper Adventures Myanmar aiming to offer more nature experiences, cycling biking, trekking and kayaking tours.

It also re-focused on the local Myanmar and expatriates market in Yangon and created new experiences within Yangon. Recently the company re-opened its Lalay Lodge in Ngapali beach after successfully passing the Myanmar government Covid-19 safety regulations.

Exploration Travel is the first DMC in Myanmar offer virtual tours after having seen the success of similar ventures in Singapore and from the start-up www.virtualtrips.io which recently gained funding.

Read more: https://www.ttrweekly.com/site/2021/01/zoom-enables-virtual-guided-tours/

Tools and Resources for Nature-Based Tourism

Luxury is DEAD. There is no point in designing lavish hotels just to put heads on beds – every hospitality project should have a purpose and a candle to light. We in hospitality – designers, owners or operators – have the superpower of reaching thousands of people. We should shoulder more responsibility concerning issues like education, clean accessible water, alternative energy, energy consumption, food waste, wildlife protection, and conservation. The big hotel companies are part of nature and society too, not just economy. Here are some ideas of how to do something real…

Continue reading

TAT & Locanation launch ‘ASQ Paradise’ hotel bookings platform

The Tourism Authority of Thailand (TAT) and Thailand-based Locanation Company Limited today jointly launch the newly-developed asq.locanation.com website under the ‘ASQ Paradise’ project to provide arriving foreign visitors with world-class information regarding standards for quarantine and control at Alternative State Quarantine (ASQ) hotels located around Thailand.

TAT Deputy Governor for Tourism Products and Business, Ms. Thapanee Kiatphaibool, said, “TAT’s collaboration for the ‘ASQ Paradise’ project emphasises the strength of Thailand’s tourism infrastructure even as the country is in the grip of the global pandemic crisis. TAT sees an opportunity during this crisis to show other aspects of our tourism potential to the world. Not only do we retain our outstanding hospitality and travel services, but also the highest possible standards for pandemic control and quarantine.”

The asq.locanation.com website, available in English and Chinese languages, provides a 360-degree pre-entry quarantine service platform that offers services ranging from room reservations to information related to individual travel to Thailand and other services.

Currently, the website features 107 participating ASQ hotels in Thailand, offering quarantine packages ranging from 27,000 Baht to 220,000 Baht for the two-week period at hotels in the three to five-star range. All hotels join the platform are required to pass rigid standards set by the Ministry of Public Health.

Mr. Pepe Arunanondchai, Founder of Locanation Company Limited, said, “Both domestic and international tourists can use the asq.locanation.com website to fully meet their needs. This will pave the way for the launch of the Locanation’s official online travel agent business.”

Locanation is one of the companies that received a TAT Travel Tech Startup Season 2 Award under the Innovative Tourism Promotion category. It was recognised for using innovation to create platforms that addressed quarantine ‘Pain Points’ in terms of access to information for tourists who want to visit Thailand.

Locanation is also working with The Central Group of Companies, The Mall Group, King Power International Group and Total Access Communication Public Company Limited (DTAC) to provide online shopping services to asq.locanation.com website’s users. In addition, through collaboration with Dhipaya Insurance Public Company Limited, the company is looking to add a wide variety of insurance and health insurance packages to suit the needs of individual travellers.

The asq.locanation.com website will be promoted by TAT via its 29 overseas offices, as well as through a partnership with the ASQ Club Thailand. The Club has been initiated to provide information on alternative state quarantine facilities.

Mr. Prin Pathanatham, ASQ Club Thailand’s President, said, “Previously, tourist information about quarantine facilities in Thailand was very scattered. With the launch of the asq.locanation.com website, the ASQ Club Thailand believes that it will definitely prove to be an asset for overseas tourists, local entrepreneurs, or foreigners working in Thailand who want to research everything themselves and book directly with participating ASQ hotels.”

TAT is also creating activities to support the ASQ Paradise Project by offering special online shopping opportunities for quarantined tourists. The tourists will also receive an exclusive ‘Happy DIY Set’ with premium products from five Thai tourism communities around the country with delivery co-ordinated by the ASQ Club Thailand.

TAT will also launch an official LINE account in Chinese and English languages to provide information and reply to questions to quarantined tourists.

For more information on the ASQ Paradise Project and ASQ hotels located around Thailand, visit https://asq.locanation.com/.

Source: https://www.tatnews.org/2020/12/tat-locanation-launch-asq-paradise-hotel-bookings-platform/

TAT offers ‘Happy DIY Set’ to quarantined tourists

The Tourism Authority of Thailand (TAT), together with the ASQ Thailand Club, is offering a ‘Happy DIY Set’ to foreign visitors who book and stay in Alternative State Quarantine (ASQ) accommodation during the mandatory 14-day period after arriving in Thailand.

Ms. Thapanee Kiatpaiboon, TAT Deputy Governor of Tourism Products and Business, said, “The ‘Happy DIY Set’ showcases Thai handicrafts from local communities around the kingdom. This is meant as a token of appreciation for visiting Thailand and to stimulate creativity during the 14-night stay at ASQ accommodation, which is required for all Thai nationals and foreigners visiting Thailand.”

The Happy DIY Sets include an iconic Krajood woven bag from the Thale Noi Community in Phatthalung province; a set of cloth mask with neck strap (either a batik cloth mask from the Sao Thong Tong Community in Nakhon Si Thammarat and a pearl neck strap from Phuket, or an indigo-dyed cloth mask that comes with a neck strap made from an indigo-dyed bobbin from the Nakham Community in Sakon Nakhon); a pair of woven water hyacinth slippers from the Ban Non Champa Community in Buri Ram, and a set of Benjarong ceramic from Ban Don Kai Di Community in Samut Sakhon.

TAT has prepared a total of 4,000 sets; each with information about the individual community, unique arts and crafts and key attractions. In addition, there is a QR code that will go direct to a VDO demonstration on how to create these unique items.

Through collaboration with TAT, the ASQ Thailand Club will take charge in delivering one  ‘Happy DIY Set’ per traveller who book and stay in ASQ from 24 December, 2020, onwards.

In addition, TAT is promoting other recreational activities during quarantine, including an Amazing of Nang Yai shadow puppet show and online games.

Last but not least, TAT has launched a mini-site: www.tourismthailand.org/happyquarantine to provide tourist information on planning the trip, quarantine and taking trips post-quarantine, in addition to assistance and information constantly provided by the TAT’s 29 overseas offices. A TAT Official LINE Account: @happyquarantine and WeChat: HappyQuarantine has been set up to provide information and reply to questions to quarantined tourists in the Chinese and English languages.

Source: https://www.tatnews.org/2020/12/tat-offers-happy-diy-set-to-quarantined-tourists/

ADB Hackathon Seeks Pitches for Digital Solutions to Spur Travel

The Asian Development Bank (ADB) is seeking pitches for a hackathon on the best digital solutions that can kick-start travel in Southeast Asia in the wake of the coronavirus disease (COVID-19) pandemic.

Southeast Asia’s tourism sector was hit hard by the pandemic, along with the small and medium-sized enterprises that depend on tourists for their income. The World Travel and Tourism Council estimates Asia and the Pacific’s tourism sector can lose up to $1.1 trillion in income and 69.3 million jobs in 2020 due to the pandemic. 

The hackathon, Re-establishing Tourism Confidence through Innovative Digital Solutions: Fast-tracking Tourism Recovery in Southeast Asia, promises a $10,000 prize for the winner who can come up with a digital solution that can entice people to travel again.

“Digital solutions allow for seamless integration of information flow,” said Marc Lepage, Principal IT Specialist at ADB, on the potential of technology to help revive travel in the region.

As a member of the ADB digital innovation team that set up the online challenge, Lepage says an app can be a useful tool for a traveler, who wants information at the palm of his hand. “I can look up what specific tourism operators are doing about COVID-19 that would make me feel safe to use their service, while looking, in the same app, at the process I need to go through—from immigration, airport, and official instructions. These all vary depending of where I’m coming from and where I’m going and the passport I’m holding—a digital solution that brings it all together and provides specific advice given my context would make travel easier in the COVID-19 context.”

As a traveler himself, he would also want information on the safety measures hotels offer to make him feel safer about traveling.

The hackathon named the following areas of interests for the challenge: 

  • Real-time updates on COVID-19 health and safety protocols implemented by public and private tourism service providers and information about evolving visa, air and ground transport, accommodation, tours, food and beverage services, and other tourism business operations
     
  • Integrated end-to-end travel planning tools (air and ground transport, accommodations, food and beverages, health, and wellness, etc.) that integrate COVID-19 safety and prevention measures
    ​​​​​​​
  • Creative digital marketing campaigns that maintain destination visibility and engender consumer confidence to travel again.

The deadline for application is on 17 January 2021.

More information: https://challenges.adb.org/en/challenges/new-normal-tourism-confidence-through-innovative-digital-solutions?lang=en&fbclid=IwAR1qfWLXCGel0yuSciABVAe3cnQiYC0YHad9VzBs6bntMGz4J4IVam2gp9E