Destination Mekong

Our Initiatives


Destination Mekong is operating a number of initiatives in multiple areas to build capacity in various industry sectors. Currently most initiatives are in the tourism, services sectors to build capacity in sustainable practices, as well as social media marketing and customer engagement capabilities.

This is done through events and seminars, best practice showcases such as the Experience Mekong Collection and Experience Mekong Showcases, a startups pitching competition through the Mekong Innovative Startups in Tourism (MIST) program, as well as targeted intelligence reports and workshops through Mekong Trends snapshots and events.

Award-winning initiatives to foster customer engagement and promote customer experiences are the Mekong Moments platform, which hosts the Mekong Mini Movie Festivals as well as Mekong Heroes, covering engaging stories about people who made an impact in the Lancang-Mekong Region.



Our Initiatives

Tourist couple cycling Angkor temple Cambodia Ta Keo Eco friendly tourism traveling

The “Experience Mekong Collection” showcases small, responsible, and sustainable travel businesses in the Lancang-Mekong Region.


Every year, six members of the Experience Mekong Collection (EMC) are recognized as Experience Mekong Showcases – one of each country and category showcasing sustainable and inclusive travel in the Lancang-Mekong Region and inspire travelers and businesses.


Mekong Heores are individuals who have made a significant contribution to developing tourism sustainability in the Lancang-Mekong Region. These individual might come from any background – They have in common their vision, commitment, dedication, and passion for the Region.

MIST: Mekong Innovative Startups in Tourism 2019.

The Mekong Innovative Startups in Tourism (MIST) is a program launched by the Asian Development Bank and the Mekong Tourism Coordinating Office, operated by Destination Mekong. It is the Lancang-Mekong Region’s first travel startup program.

Mekong Moments is a globally unique and pioneering visual consumer marketing campaign and travel inspirational platform that collaboratively promotes the LMR as a single tourism destination and drives direct business to individual businesses through social commerce.


The Mekong Mini Movie Festival is a unique social media campaign that celebrates the many faces and experiences of the Lancang-Mekong Region and promotes the region as a single tourism destination.

Initiative News

Virtual Destination Mekong Summit to offer recommendations and…

The Mekong Tourism Coordinating Office is hosting a half-day Virtual Destination Mekong Summit, organized by public-private partnership Destination Mekong, with sponsorship of UNWTO Affiliate Member Chameleon Strategies, under the theme…

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