Destination Mekong

About us


Supporting the Lancang-Mekong Region

A public-private partnership framework

Destination Mekong (DM) is the regional destination marketing organization, and is owned and funded by the private sector of the travel and tourism industry in the six countries of the Greater Mekong Subregion. DM initiates, develops, and operates various programs and initiatives aligned to the strategic framework of the regional Mekong Tourism collaboration, published by the six member tourism ministries via its secretariat, the Mekong Tourism Coordinating Office.

Destination Mekong is governed by a Board of Directors, overseen by a Chair, and managed by a staff funded by Destination Mekong membership fees and program revenue streams. Initiatives include the award-winning Mekong Moments and Mekong Mini Movie Festival campaigns, the Mekong Innovations In Sustainable Tourism (MIST) program, the Experience Mekong Collection & Showcases, Mekong Heroes, and Mekong Trends. Destination Mekong also hosts its (Virtual) Destination Mekong Summit, in partnership with MTCO. Destination Mekong manages the Mekong Tourism Advisory Group (MeTAG), and organizes various virtual events in collaboration with MTCO. 

We are endorsed by the Mekong Tourism Coordinating Office and aligned with the mandate of the regional collaborative tourism framework of the six-member governments of the Greater Mekong Sub-region. Destination Mekong is a public-private partnership framework, lead by UNWTO Affiliate Member Chameleon Strategies, that initiates and operates regional projects building capacity and fostering healthy and sustainable communities.


Tourism in the Greater Mekong Subregion is integrated, prosperous, equitable, and resilient, with effective partnerships and knowledge management with the goal to achieve have a more competitive, balanced and sustainable destination.

Mission of the GMS Tourism Working Group

Destination Mekong was founded by the private sector of the travel and tourism industry in the GMS, initiatied by the Mekong Tourism Coordinating Office under the principles of executing on the mission of the GMS Tourism Working Group

And the following mandate to:
1. Promote the GMS as a single tourism destination.
2. Promote visitor dispersion and secondary destinations.
3. Promote inclusive growth, gender equality, and small and micro enterprises.

MTCO is facilitating the cooperation of the six National Tourism Organizations with the private sector to engage all stakeholders to collaboratively execute the mandate and mission, by supporting the development and operations of programs aligned to the GMS Tourism Sector and Marketing Strategies.

The Mekong Tourism Collaboration framework between the Mekong Tourism Coordinating Office and Destination Mekong is a global best practice recognized by the World Tourism Organization (UNWTO) to collaborate with the public and the private sectors to create value narrowing the gap between different stakeholder groups with disparate functions, including government, industry, academia, NGOs, travelers and residents.

The Lancang-Mekong Region

The Lancang-Mekong Region is one of the regions with the greatest development potential in Asia and beyond. Lancang and Mekong differ in name, but refer to the same river—an important river running across China and the Indo-China Peninsula. Originating from the Qinghai-Tibet Plateau, the river has its source in Yushu of Qinghai Province. It is called Lancang River in China, while downstream it is called the Mekong River, running across Myanmar, Laos, Thailand, Cambodia, and Vietnam, measuring 4,880 kilometers in length, covering an area of 795,000 square kilometers, and feeding altogether 326 million people. The five Mekong River countries are home to 230 million people and boast a combined GDP over US$600 billion and an average annual growth rate of nearly 7%. Linked by mountains and rivers, the six LMR countries feature cultural similarities, and enjoy profound traditional good neighborships with shared inter-connected development interests.

The Lancang-Mekong Countries



Kingdom of wonder

Fisherman of Guilin Li River and Karst mountains Guangxi China


Like never before

Laos country Women farmer bamboo forest


Simply Beautiful

Bagan Myanmar Asia at sunset view from top of a temple


Be enchanted

boat view Wat Arun at sunset Chao Phraya river Famous water landmark travel Bangkok Thailand


Amazing Thailand



Timeless Charm

News about us

Destination Mekong publishes the first Mekong Stories book

14 September 2022, Phnom Penh, Cambodia To draw attention to the many people contributing to building a sustainable tourism industry in the Greater Mekong Subregion (GMS) and the many stories…

Journey of the Senses

Journey of the Senses is a social enterprise in hospitality businesses in Ho Chi Minh that makes a positive social impact on people with disability. The business operates various innovative…

The Family Tree

The Family Tree is fully operated under the principles of Fair Trade by putting people and planet as top priorities. The fundamental principles that are evidenced in all of their…

Living Irrawaddy Dolphin Project

iving Irrawaddy Dolphin Project is a social business promoting sustainable practices under the license of Burma Dolphins Ltd., a local travel company in Mandalay, Myanmar. The project was set to…