14 September 2022, Phnom Penh, Cambodia To draw attention to the many people contributing to building a sustainable tourism industry in the Greater Mekong Subregion (GMS) and the many stories…
Destination Mekong was founded by the private sector of the travel and tourism industry in the GMS, initiatied by the Mekong Tourism Coordinating Office under the principles of executing on the mission of the GMS Tourism Working Group
And the following mandate to:
1. Promote the GMS as a single tourism destination.
2. Promote visitor dispersion and secondary destinations.
3. Promote inclusive growth, gender equality, and small and micro enterprises.
MTCO is facilitating the cooperation of the six National Tourism Organizations with the private sector to engage all stakeholders to collaboratively execute the mandate and mission, by supporting the development and operations of programs aligned to the GMS Tourism Sector and Marketing Strategies.
The Mekong Tourism Collaboration framework between the Mekong Tourism Coordinating Office and Destination Mekong is a global best practice recognized by the World Tourism Organization (UNWTO) to collaborate with the public and the private sectors to create value narrowing the gap between different stakeholder groups with disparate functions, including government, industry, academia, NGOs, travelers and residents.
Destination Mekong Governance Structure
The Lancang-Mekong Region
The Lancang-Mekong Region is one of the regions with the greatest development potential in Asia and beyond. Lancang and Mekong differ in name, but refer to the same river—an important river running across China and the Indo-China Peninsula. Originating from the Qinghai-Tibet Plateau, the river has its source in Yushu of Qinghai Province. It is called Lancang River in China, while downstream it is called the Mekong River, running across Myanmar, Laos, Thailand, Cambodia, and Vietnam, measuring 4,880 kilometers in length, covering an area of 795,000 square kilometers, and feeding altogether 326 million people. The five Mekong River countries are home to 230 million people and boast a combined GDP over US$600 billion and an average annual growth rate of nearly 7%. Linked by mountains and rivers, the six LMR countries feature cultural similarities, and enjoy profound traditional good neighborships with shared inter-connected development interests.
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