Destination Mekong

About us

About

Supporting the Lancang-Mekong Region

A public-private partnership framework

Destination Mekong was created in 2017 to promote the Lancang-Mekong Region (LMR), comprising of Cambodia, PR China (Provinces of Guangxi and Yunnan), Lao PDR, Myanmar, Thailand, and Viet Nam as a single destination to stimulate responsible and sustainable development and investment and drive inclusive growth.

We are endorsed by the Mekong Tourism Coordinating Office and aligned with the mandate of the regional collaborative tourism framework of the six-member governments of the Greater Mekong Sub-region. Destination Mekong is a public-private partnership framework, lead by UNWTO Affiliate Member Chameleon Strategies, that initiates and operates regional projects building capacity and fostering healthy and sustainable communities.

The Lancang-Mekong Region

The Lancang-Mekong Region is one of the regions with the greatest development potential in Asia and beyond. Lancang and Mekong differ in name, but refer to the same river—an important river running across China and the Indo-China Peninsula. Originating from the Qinghai-Tibet Plateau, the river has its source in Yushu of Qinghai Province. It is called Lancang River in China, while downstream it is called the Mekong River, running across Myanmar, Laos, Thailand, Cambodia, and Vietnam, measuring 4,880 kilometers in length, covering an area of 795,000 square kilometers, and feeding altogether 326 million people. The five Mekong River countries are home to 230 million people and boast a combined GDP over US$600 billion and an average annual growth rate of nearly 7%. Linked by mountains and rivers, the six LMR countries feature cultural similarities, and enjoy profound traditional good neighborships with shared inter-connected development interests.

The Lancang-Mekong Countries

Travel-couple-in-Angkor-Wat-at-sunrise-moment-Siem-Reap-Cambodia

Cambodia

Kingdom of wonder

Fisherman of Guilin Li River and Karst mountains Guangxi China

PR CHINA

Like never before

Laos country Women farmer bamboo forest

Laos

Simply Beautiful

Bagan Myanmar Asia at sunset view from top of a temple

Myanmar

Be enchanted

boat view Wat Arun at sunset Chao Phraya river Famous water landmark travel Bangkok Thailand

Thailand

Amazing Thailand

Woman-tourist-is-wearing-Vietnamese-Hat-Non-La-and-traveling-in-Hoi-An-old-town-in-Vietnam

Vietnam

Timeless Charm

The UN Sustainable Development Goals (SDGs) represent a global call to action to end poverty, protect the planet and improve political and economic stability globally. Through 17 bold commitments and 169 targets, the goals seek to drive global action across social, environmental and economic development issues up until 2030. Each goal is interlinked and they influence each other in complex ways. We are aligning our initiative to the UN SGDs to help to reach these targets.

News about us

Case Study Ock Pop Tok

The Longji rice terraces have a long history since the beginning of the construction during the Yuan Dynasty (1271-1368) and it was completed in the early Qing Dynasty (1644-1911), with…

Case Study Longji Rice Terraces

The Longji rice terraces have a long history since the beginning of the construction during the Yuan Dynasty (1271-1368) and it was completed in the early Qing Dynasty (1644-1911), with…