Food tourism is more than just eating local food. It’s a window into understanding local culture. It can take many forms, from market tours to cooking classes; increasingly local authorities and businesses are finding more creative, innovative ways to showcase their local foods and culinary traditions, bringing visitors and locals closer together, including hands-on experiences, preserving living heritage, creating interactive spaces and more.
As many as 80% of travelers consider their food options before they pick a destination. The WTO estimates that one-third of travel budgets is spent on food and travelers who define themselves as food travelers spend 24% more than the average.