Destination Mekong Announces Third Mekong Hero

DESTINATION MEKONG ANNOUNCED THIRD MEKONG HERO

7 December2023, Phnom Penh, Cambodia

Destination Mekong has announced that Brian Linden, the founder and owner of the Linden Centre in Dali, Yunnan, is the third Mekong Hero.

Mekong Heroes are individuals who make a significant impact on the people in the region by inspiring them to strive and make an impact to improve communities through sustainability, inclusiveness and providing opportunities for the future.

During the 2023 Destination Mekong Summit in Phnom  Penh, Destination Mekong has announced its third Mekong Hero, Brian Linden, founder and owner of the Linden Centre in Dali, Yunnan, China. Brian follows Potjana Suansri, Founder of the Thailand Community Based Tourism Institute (CBT-I), and the late Srey Bandaul, founder of PHARE in Cambodia, the two previous Mekong Heroes.

Born and raised in Chicago and educated at Johns Hopkins and Stanford University, Brian was granted a scholarship to study in Beijing in 1984 and spent the following three years in China.   He moved to Dali in 2004 with his wife and two sons. There, he preserved a nationally protected Bai-style courtyard house built in 1948. He converted this into The Linden Centre to create a sustainable model of tourism development and heritage preservation.

Now, the Linden Centre has six sites, each focusing on preserving existing historical traditions by incorporating the villagers in the planning and managing heritage hotels.

Brian’s approach is to show the benefits of heritage protection and sustainability through example. He inspires his communities to preserve their heritage and reevaluate their sustainability approach. Through this bottom-up approach, the Linden Centre demonstrates how a social business can be financially sustainable and resilient, as well as helping the government recognize the social benefits for locals.

The integration with locals and communities is stressed at the Linden Centre.

“Development has to happen organically from within the community,” says Linden. “It is important to instill pride in the locals for their heritage and community, to increase the emotional value and counterbalance the potential value received from outside investors, who might change a community for the worse.”

“Brian exemplifies how individuals who have a passion for collaboration, preservation, and sustainability make communities better through tourism,” says Catherine Germier-Hamel, CEO of Destination Mekong. “After Potjana Suansri and Srey Bandaul, Brian Linden is the continuation of telling the stories of inspirational individuals in the region. We want to congratulate Brian and the entire team at The Linden Centre for their wonderful and important work.”

“It is a tremendous honor to be selected as this year’s Mekong Hero by the Board of Destination Mekong, especially since this is a recognition by the entire Mekong Region’s private sector, ” said Mr. Linden.

Mekong Heros are nominated by the public on the Destination Mekong website, evaluated, and then voted on by the executive board of Destination Mekong. They are an extension of the Mekong Faces program, which tells inspiring stories of individuals in the tourism sector. Both are published annually in the Mekong Stories book at MekongStories.com.

To nominate individuals to be recognized as Mekong Heroes, go to https://www.destinationmekong.com/mekong-heroes/. To be part of our engaged tourism community and enjoy the benefits and opportunities offered by Destination Mekong, go to https://www.destinationmekong.com/membership/ or contact us at info@destinationmekong.com.

-ENDS

Siem Reap Tourism Club Update

The Siem Reap Tourism Club (STC) has launched several new initiatives aimed at promoting tourism and supporting the local community in the area.

The STC has successfully implemented various projects, including a charity event that raised funds for the Angkor Hospital for Children, a cross-border motor ride from Thailand to Cambodia, and support for the ULS on We Love Siem Reap Campaign. This campaign encourages individuals to share their love for Siem Reap by taking picture posts and winning prizes. Additionally, the organisation has conducted capability training programs and signed memorandums of understanding with Destination Mekong as a strategic partner for destination promotion and Satapana Bank for digital and fintech solutions for the tourism industry.

Furthermore, the STC has partnered with Siem Reap Provincial Hall and JICA to develop a digital platform that supports the Smart Tourism initiative. This platform will connect tourists with local businesses and attractions while providing information on sustainable tourism practices.

The STC has also launched a pre-employment program to recruit 300 students from low-income families in five remote districts (Chikreng, Kralanh, Angkor Chum, Varin, and Prasat Bakong), starting in April 2023. The program aims to provide training and employment opportunities for local residents, support the development of a skilled tourism workforce, and STC has joined HOKA as one of the speakers to share about tourism skills being essential for life.

“We are thrilled to announce these new initiatives, which demonstrate our commitment to supporting the local community and promoting sustainable tourism in Siem Reap,” said STC’s president. “We look forward to continuing these efforts in the years ahead and working with our partners and stakeholders.”

For more information on Siem Reap Tourism Club’s initiatives and programs, please visit their website at [www.siemreaptourismclub.com]

A Community-Building Trade Fair

KINGDOM TALENT FESTIVAL – 20-21st of May

This trade fair features talent from a wide range of Khmer professionals — from the medical field to hospitality, artisans to martial arts, and beyond. Each participant creates a display of their work and shares their passion and stories as community visitors explore, ask questions, get inspired, and discover new interests.

THE MISSION

To offer Khmer professionals a platform to inspire others with their stories and skills, to build professional pride, and to expand business exposure.

To inspire and expand the community’s minds for what is possible in existing trades in Cambodia, as well as plant seeds for new possibilities.

The event will be hosted by Satcha, the first Cambodian Handicrafts Incubation Center based in Siem Reap.  The beautiful gardens of Satcha are set around numerous artisan workshops. Winding through the unique space, and the tranquil gardens, a total of 30 different professionals will display their work and share their passions during the festival. Satcha has a shared interest in developing the Cambodian entrepreneur and offering empowerment to successfully pursue their passions.

This event is co-organized with Creation Haus, a graphic design studio and source of design training and workshops in Siem Reap, with a passion for sparking creativity and talent discovery. This event partnership with Satcha, their artisan entrepreneurs, and the guidance of multiple experienced community members has made this festival of opportunity a reality.

If you want to sponsor this event, please contact CHRISTIE PINK Event Founder, Kingdom Talent Festival Director, Creation Haus Email: ktfcambodia@gmail.com Whatsapp: +855 10691392

Destination Mekong and Siem Reap Tourism Club Successfully Co-hosted the first Destination Siem Reap Networking Day

28 March 2023, Phnom Penh, Cambodia

Destination Mekong and Siem Reap Tourism Club joined hands to host the first Destination Siem Reap networking event dedicated to sustainable and smart tourism.  

On 25 March 2023, Destination Mekong (DM) and Siem Reap Tourism Club (STC) co-hosted their first Destination Siem Reap networking day under the theme ‘Together Smarter Stronger’.   

Designed as a creative and interactive event, Destination Siem Reap was primarily dedicated to the community of professionals in travel, tourism, hospitality and related sectors, especially existing and potential members/partners of DM and STC. It mainly aimed to promote business collaborations and public-private partnerships and help generate tourism income and job opportunities in Siem Reap, Cambodia, and more widely in the Greater Mekong Sub-region.  

Destination Mekong and Siem Reap Tourism Club also intended to facilitate a dynamic and inclusive platform to share stories, experiences, and good practices while giving a voice to those too often excluded from mainstream conversations.  

Destination Siem Reap took place under the auspices of the Ministry of Tourism of the Kingdom of Cambodia and was sponsored by AZ Group as key partner, and Sathapana Bank. This local networking day was the first joint action of DM and STC, giving life to the Memorandum of Understanding (MoU) they had signed during the 2022 Destination Mekong Summit in Phnom Penh, Cambodia.  

The Destination Siem Reap program’s main part occurred in the morning at Memoire Angkor Palace. It started with a multiplayer networking breakfast in the garden followed by a workshop featuring two sessions on 1. Promoting Siem Reap as a Sustainable Tourism Destination, and 2. Promoting Siem Reap as a Smart Tourism Destination.    

After opening remarks by Catherine Germier-Hamel, CEO of Destination Mekong and Philip Kao, President of Siem Reap Tourism Club, Mr Sieng Neak, Deputy Director-General of the Tourism Development and International Cooperation Department of the Cambodian Ministry of Tourism, gave congratulatory remarks. Mr Erkan Bilal, Managing Director of AZ Group, then gave a speech before the signing of the MoU between Destination Mekong and AZ Group. Through this MoU, both parties expressed their will to ‘align their visions and core values and enter into a strategic collaboration towards promoting travel, ECO-Tourism, sustainable projects and hospitality of Mekong Region at local, regional & global levels and in other related fields’. 

During the two morning sessions, ten speakers from a variety of backgrounds shared their positive experiences and inspiring stories to stimulate sustainable tourism recovery and resilience in Siem Reap. Ms. Katrine Solhaug, Owner and General Manager of Babel Guesthouse, explained how her business succeeded in surviving the COVID pandemic. She also raised concerns over noise pollution issues in Siem Reap and insisted that the support of the public sector was crucial to solving them. Ms. Sophany Mao, Director of Spoons Cambodia Organization, which provides hospitality training to disadvantaged young Cambodians, mentioned the difficulty of securing funds to train enough students in spite of many applications. 

Other speakers were (by alphabetical order):  

  • Clemy Balasoto, Founder & CEO of The Better Cambodia, who introduced the latest trends in e-marketing and how Siem Reap business can be prepared;  
  • Ty Chea, Head of Sales, Urban Living Solutions, who shared his love for Siem Reap and encouraged all to join the ‘We Love Siem Reap Campaign’;  
  • Jean-Pierre Gagnon, DCEO of Sathapana Bank, spoke about the key role of FINTECH as an important mechanism to support sustainable tourism development and briefly presented the cutting-edge services offered by Sathapana bank;  
  • Vannak Hang, General Manager of Angkor Green Gardens by Dara, talked about the property as a smart and eco-friendly accommodation;  
  • Nicolas Hatz, Tourism Development Expert at GIZ ICONE, highlighted the findings of a recent GIZ study on travel trends and travellers’ profiles in Siem Reap, urging all local operators to take advantage of it,  
  • Philippe Kao, President of STC, stressed the importance of working together and actions over words, as well as addressing labour shortage with a training project initiated by STC through funding from the Cambodian Ministry of Finance;  
  • and Torsten Munther, Managing Director of Fair Trade Village who stressed the necessity to include older people in the local tourism workforce and especially when t comes to handicrafts, so that they can also get a sustainable income and participate in community development and empowerment efforts.  

The workshop was attended by 120 representatives from the public and private sectors, including high-level officials from the Ministry of Tourism, travel operators and agents, accommodation and travel experience providers, tourism-related social enterprises, investors, developers, representatives of the academia, international development organisations and NGOs, consultants, media representatives, etc.   

In the afternoon, participants were offered the opportunity to join a two-hour cycling tour co-organized by LoLei Travel and EHT Paul Dubrule and visit handicraft workshops. This dense networking day ended with an evening party at Spoons Restaurant and Café, where guests celebrated the WWF Earth Hour 2023 with candlelight to raise awareness about the importance of saving energy.  

One of the highlights of the event was Destination Mekong’s signature cocktail, Mekong Morning, which was served to the panellists of the workshop and to all guests at the evening party.   

Philip Kao, President of STC, stressed that ‘we all know that a dream without action is a fantasy and cannot be true! That’s the reason why we are here!’  

Catherine Germier-Hamel, CEO of DM, mentioned that ‘to achieve tourism recovery and resilience, building trust and strong connections is crucial. Through our networking events and together with our partners, we are willing to help the industry regain confidence and bet on cooperation rather than competition. She added that it was vital to transform intentions and ambitions into concrete actions.  

(picture by Sam OL, Siem Reap Tourism Club)

 —ENDS

Destination Mekong publishes the first Mekong Stories book

14 September 2022, Phnom Penh, Cambodia

To draw attention to the many people contributing to building a sustainable tourism industry in the Greater Mekong Subregion (GMS) and the many stories that make up the region, Destination Mekong is publishing the first Mekong Stories digital book.

Destination Mekong, the private-sector-led regional tourism board that champions the Greater Mekong Subregion as a single sustainable tourism destination, has launched its first Mekong Stories book.

Mekong Stories is, in part, a compendium of some of the best examples of travel enterprises within the Greater Mekong Subregion (GMS). It is also the genuinely inspiring stories of those people working in the Mekong’s travel sector, from the small, responsible travel businesses and social enterprises showcased in our Experience Mekong Collection, the tourism professionals portrayed in Mekong Faces, the passionate entrepreneurs featured in the Mekong Innovations in Sustainable Tourism program (MIST), to the Mekong Heroes, as well as to all the shared experiences by travelers and residents from the Mekong Moments and Mekong Minis campaigns.

Dr. Jens Thraenhart, founder of Destination Mekong, said that he “firmly believes that destination storytelling is the most powerful marketing tool for a travel destination to inspire the world and build pride, in particular, a region as diverse as the GMS.”

Mark Bibby Jackson, editor-at-large of Mekong Stories, says: “The Mekong is an amazingly diverse area. There are so many stories to tell. In Mekong Stories we are giving voice to the many, many people working in the region who depend upon travel and tourism for their livelihoods. For too long the travel industry has had a bad press. Now is the time to hear real people talking about the positive benefits of tourism.”

Destination Mekong’s purpose is to engage the private sector, whether regional hospitality companies, small tour operators, shop owners, or individuals who provide services to visitors. “By sharing stories, we create bonds between people and bridges between cultures,” said Catherine Germier-Hamel, CEO of Destination Mekong.

Destination Mekong thanks its partners and supporters for this publication, including Studio DMB, UNWTO Affiliate Member Chameleon Strategies, Small Luxury Hotels of the World, and the World Wildlife Fund. Contributors to the publications include:

  • Bertie Alexander Lawson for Sampan Travel
  • Cambodian Children’s Trust (CCT)
  • Hayley Holden for epicarts
  • Hivester
  • Janina Bikova
  • Jens Thraenhart
  • Jens Uwe Pakitny
  • Laurence Couton for WildChina
  • Mahidol University
  • Marissa Carruthers for TTG Asia
  • Mekong Quilts
  • Michael Biedassek for Bangkok Vanguards
  • Nattakorn Asunee Na Ayudhaya
  • Peter Richards
  • Sampan Travel
  • Small Luxury Hotels of the World
  • Sophie Hartman for SustainableVN
  • Suzanne Becken
  • Valerie Olla for Ock Pop Tok
  • WildChina

The 243-page publication will be available to read and download on www.destinationmekong.com; the content will also be published on www.mekongstories.com as well as on Destination Mekong’s Facebook page.

-ENDS

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