Mekong Tourism Collaboration

Tourism in the Mekong Region is steered collaboratively by a public-private framework between the public and private sectors.

The Mekong Tourism Coordinating Office, which is the secretariat of the Tourism Working Group, and Destination Mekong, which is the destination marketing organization led by private sector partners, are both managing initiatives aligned to the GMS Tourism Strategy to create a sustainable and inclusive environment to support businesses and communities in the Mekong Region and provide benefits for all stakeholders – residents, travelers, and businesses.

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Sampran Riverside

Located on a 70-acre plot along the Tha Chin River,
Sampran Riverside (formerly known as the Rose Garden)
is a family-run eco cultural destination; now famous for its
wide range of sustainable initiatives and its sustainable
business model.

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TCEB Launches ‘New Normal’ News Portal and Online COVID-19 Resource Centre for MICE Industry

Organisers and stakeholders in business events industry, the Meetings, Incentives, Conventions, Exhibitions, and Mega events and Festivals can now take advantage of a real-time news service dedicated to business events during the COVID-19 pandemic.

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TAT launches a mini site dedicated to Amazing Thailand SHA project

he Tourism Authority of Thailand (TAT) has launched a mini site dedicated to the “Amazing Thailand Safety and Health Administration: SHA” project, and part of the efforts to mitigate the impacts of the Coronavirus Disease 2019 (COVID-19) crisis and accelerate recovery in the travel and tourism sector.

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TCEB launches a “Virtual Meeting Space” project, providing support for MICE entrepreneurs by running business events online via a virtual platform.

In addition to the core project, TCEB will launch a programme, Covid-19 Free Meetings, to MICE venues to upgrade their safety and health standards. The two projects are in response to the spread of the Covid-19 and global lockdown, which put real-time events and activities to a halt.

Thailand Convention & Exhibition Bureau president, Chiruit Isarangkun Na Ayuthaya said the two projects were part of the government’s economic relief measures to support MICE entrepreneurs and the workforce.

Other elements include tax reduction, an extension of the tax filing period, higher tax deduction, reducing interest rate for debt, soft loan, the extension of electricity bill payment and wage compensation.

“The Covid-19 pandemic has caused the postponement and cancellation of MICE events worldwide.  Online or virtual platform has become an alternative for events that can ensure business survival,” the TCEB president explained.

“Thai entrepreneurs need to adapt themselves to such business platforms. In this respect, TCEB has designed two key projects. The first one “Virtual Meeting Space” (VMS) is to enable Thai MICE entrepreneurs to continue their business and to re-skill their workforce and the other, “Covid-19 Free Meetings”, to assist MICE venue operators in upgrading the safety standard of their facilities”.

Virtual Meeting Space

For the “Virtual Meeting Space” or VMS project, TCEB will provide support for holding events on an online platform in three categories:


TCEB will support in the preparation and management of this online platform. This includes production and preparation of a studio for LIVE, as well as, technical co-ordination and system monitoring during LIVE. The organizers can run their slide presentation during the meeting session, while interaction to share experiences, discussion with the speaker, Q&A and a poll or survey can be conducted. The session can cater up to 10,000 attendees at a time.

(Offline to Online)

This platform caters to exhibitions. TCEB will support in the arrangement and management of an online platform for exhibitors, as well as, support for LIVE streaming from either a studio or the organizer’s venue. The support covers sequencing, production, controlling, system monitoring during LIVE streaming and preparation of technical co-ordination.

Exhibitors can showcase their activities, products and services as needed. The online payment system is also equipped to boost sales volume.

E-Learning Platform

It is an online learning centre for MICE entrepreneurs to re-skill or up-skill their workforce. There are six courses from May to October 2020 by Southeast Asia Centre or SEAC on YourNextU platform.

The subjects led by experts are:
1. Project Management;
2. Inter-personnel Skills;
3. Management;
4. Communication;
5. Entrepreneurship;
6. Digital. Learners will receive a certification from TCEB if they complete course requisites.

TCEB welcomes application from 250 MICE entrepreneurs and the VMS project will begin this May.

Contact MICE Intelligence and Innovation Department, TCEB, at Email:

For the second project, “Covid-19 FREE Meetings”, TCEB will provide a THB30,000 subsidy for MICE premise to formulate plans and prepare tools that fit the measures in the screening and prevention of Covid-19 stipulated by the Ministry of Public Health.

For example, it involves the installation of body temperature monitoring systems and the screening of body temperature before participation. The project aims to safety confidence in the venues.

To be eligible to gain support, the venue must be certified with Thailand MICE Venue Standard (TMVS) or hotel entrepreneurs must be a member of the Thai Hotel Association.

TCEB forecasts that the project will be able to support up to 216 MICE venues nationwide under the THB 6,480,000 budget.

Covid-19 FREE Meetings project will be running from April to June 2020.

Enquiry and registration for support can be made with MICE Capabilities Department, TCEB, at email:

“Apart from the two projects, TCEB has also set up a Covid-19 Information Centre to monitor and assess information, especially the impacts of the disease on the MICE industry.


The Tourism Authority of Thailand (TAT), in collaboration with the public and private sector partners, is introducing an “Amazing Thailand Safety and Health Administration: SHA” certification aimed at elevating the country’s tourism industry standards and developing confidence among international and domestic tourists.

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