Social media platforms have revolutionized the way we communicate and interact with each other. And it has also provided us with opportunities to benchmark ourselves against our peers and set achievable goals.

Benchmarking is the process of comparing one’s performance with industry best practices or with competitors. Social media platforms have made benchmarking easier than ever. By following industry leaders, influencers, and competitors on social media, we can gain insights into their best practices, understand their strategies and techniques, and identify areas we need to improve.

Setting goals is also an essential aspect of achieving success in any field. Social media platforms can help us set achievable goals for ourselves. For example, if you want to improve your fitness level, following fitness influencers on social media can inspire you to set realistic goals for yourself and provide the necessary motivation to achieve those goals.

In conclusion, social media platforms can be incredibly helpful in benchmarking and goal setting. By following industry leaders and influencers, we can benchmark ourselves against our peers, and by setting achievable goals, we can improve our performance and achieve success. However, it’s essential to use social media in moderation, avoid comparing ourselves to others excessively and always strive to set realistic and achievable goals.

Networking breakfast and interactive workshop for tourism and hospitality stakeholders

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