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Balanced Tourism Recovery for a Better Future

25 AUGUST 2020 | 1:30 – 6PM (Indochina time)

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Ministry-of-hotels-and-tourism-myanmar
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Registration

Register here for the Destination Mekong Summit 2020 and to receive a link to join the virtual event.

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AGENDA - Indo-China Time

(Thailand, Viet Nam, Cambodia, Lao PDR, Western Indonesia)

13:30 – 13:45

Check-in and Virtual Networking

13:45 – 13:50

Event Information

Under the theme of “Balanced Tourism Recovery for a Better Future”, the format of the Virtual Destination Mekong Summit deploys a ‘condensed content concept’ by not having a series of presentations, but engaging in pointed and focused discussions. The objective is to answer burning questions, offer actionable suggestions on how to survive these challenging times, and how to best prepare for an accelerated recovery.

 

The Virtual Destination Mekong Summit is not only for travel and tourism stakeholders in the Greater Mekong Subregion alone. The Mekong Tourism Coordinating Office (MTCO) invites travel professionals from both public and private sectors from all over the world to join. We have waived registration fees in order to assist travel and tourism professionals during these challenging times.

Emcees

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Mr. Jens ThraenhartExecutive Director
Mekong Tourism Coordinating Office
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Ms. Jutamas WisangsingCEO
Perfect Link Consulting

13:50 – 14:00

Introduction

Balanced Tourism Recovery for a better Future

Introduction of some of the initiatives that have been launched by Destination Mekong to help the region with a balanced tourism recovery

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Mr. Jens ThraenhartExecutive Director
Mekong Tourism Coordinating Office

14:00 – 14:15

Chapter 1

The Disruption

The Covid-19 pandemic has changed the world and has severely impacted the global travel and tourism industry. What are some of the learnings of good and bad practices on how destinations have reacted?

Speakers

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Dr. Simon HudsonProfessor
University of South Carolina, USA
Author of the upcoming book "Covid-19 & Travel"

Moderator

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Ms. Natasha MartinConsultant
Worldbank

14:30- 14:45

Chapter 2

The Recovery

What will consumers be demanding of the Mekong Region when we meet in Bagan for the Mekong Tourism Forum next February? How will the aviation situation look like in the next few months? What will the Tourism industry need to do to recover from the pandemic? What lessons could governments learn and what actions put in place by mid 2021 to take tourism to a firmer foundation?

Speakers

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H.E. Weerasak Kowsurat Senator
Royal Government of Thailand
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H.E. Htay Aung former Minister of Hotels and Tourism
Republic of the Union of Myanmar

Moderator

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Mr. Xu Jing former Director Asia Pacific
World Tourism Organization (UNWTO)

14:45 – 15:00

Chapter 3

The Governments

What are some of the effective recovery measures and policies put in place by Greater Mekong Subregion governments? How will governments continue to support businesses and mitigate job losses? Will the Greater Mekong Subregion countries implementing travel bubbles or bilateral agreements within and beyond the subregion?

Speakers

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H.E. Dr. Thong Khon Minister of Tourism
Royal Government of Cambodia
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Dr. Ha Van Sieu Vice Chairman
Viet Nam National Administration of Tourism (VNAT)
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Mr. Soun ManivongDirector General
Tourism Marketing Department, Ministry of Information, Culture and Tourism, Lao PDR

Moderator

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Mr. Steven Schipani Southeast Asia Department
Asian Development Bank (ADB)

14:45 – 15:00

Chapter 4

The Middle Kingdom

What can we learn from China’s strategies in opening tourism domestically? What were some of the challenges and the solutions?

Speakers

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Mr. Dennis YangDirector
Ministry of Culture and Tourism of PR China
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Mr. Brian LindenOwner
The Linden Centre, Dali

Moderator

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Mr. Yereth JansenCEO
Go Kunming

15:00 – 15:15

Chapter 5

The Message

How should travel and tourism operators use the media? What is the right message to communicate now and over the next few months? What are some of the communication mistakes to be avoided?

Speakers

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Mr. Tanes Petsuwan Deputy Governor
Tourism Authority of Thailand
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Mr. Michael Marshall Chief Commercial Officer
Minor Hotels

Moderator

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Ms. Wimintra Rajpublisher & Editor
eGlobal Travel Media / Hotelintel

15:15 – 15:30

Chapter 6

The Take-Aways
Part 1

What are some of the DOs and DON’Ts, based on researching destinations all over the world?

Speaker

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Mr. Siniša TopalovićGlobal Head of Tourism Advisory
Horwath HTL

Moderator

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Mr. Jens ThraenhartExecutive Director
Mekong Tourism Coordinating Office

15:30 – 15:45

Chapter 7

The Demand Side

What will be the potential of two key source markets for the Mekong Region – China and Japan? How best to market to these consumers and build relationships with the travel trade? What will be different post COVID-19?

Speakers

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Mr. George CaoCEO & Co-founder
Dragon Trail Interactive
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Mr. Junichi KumadaChief Research Officer
JTB Tourism Research & Consulting Co.

Moderator

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Ms. Xinyi Liang-PholsenaSenior Editor
Travel Weekly Asia

15:45 – 16:00

Chapter 8

The Supply Side

Senior executives from travel suppliers in the Greater Mekong Subregion – what are some of the best practices of travel companies to get ready post Covid-19? What are the challenges? How can the industry collaborate to accelerate tourism recovery together? Is sustainability a priority, or has it slipped?

Speakers

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Mr. Kelvin LeeAssistant Director External Relations Asia Pacific
IATA (International Air Transport Association)
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Mr. Bernard KeeRegional Manager Southeast Asia
STR

Moderator

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Ms. Marissa CarruthersSenior Editor
TTG Asia

16:00 – 16:15

Chapter 9

The Sustainability

NGOs will discuss the opportunity to restart tourism in a sustainable and responsible way, as well as the challenges in actually executing such a vision. How can restarting tourism integrate local communities and keep child protection in focus, as well as protect wildlife and conserve the environment by focusing on climate change and single use plastic pollution.

Speakers

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Ms. Janina Bikova Ecotourism Advisor Laos
Wildlife Conservation Society
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Ms. Gabriela Kühn Head of Programme
ECPAT International

Moderator

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Mr. Roi Ariel General Manager
GSTC - Global Sustainable Tourism Council

16:15 – 16:30

Chapter 10

The Take-Aways
Part 2

What are some of the DOs and DON’Ts, based on researching destinations all over the world?

Speaker

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Mr. Siniša TopalovićGlobal Head of Tourism Advisory
Horwath HTL

Moderator

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Ms. Jutamas WisangsingCEO
Perfect Link Consulting

16:30 – 16:45

Chapter 11

The Collaboration

Introduction of the social media campaign Mekong Memories to create a content cloud of past experiences to inspire people to #TravelTomorrow, and the new Mekong Deals platform to feature non-refundable vouchers sold by travel operators to help survive the crisis.

Speakers

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Mr. Willem NiemejerChairman
Yaana Ventures / Khiri Travel
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Mr. Ianic MenardVice President Sales, Marketing & Distribution Upper Southeast Asia
Accor

Moderator

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Mr. Jens ThraenhartExecutive Director
Mekong Tourism Coordinating Office

16:45 – 17:00

Chapter 12

The Future

What will the future hold? How will travel change? Which scenarios require which actions for a balanced tourism recovery in the Mekong Region?

Speaker

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Dr. Ian Yeoman Professor
Victoria University of Wellington, New Zealand
Author of "Tourism Futures"

Moderator

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Mr. Nick RayLonely Planet Author

17:00 – 17:15

Epilogue

The Shining Lights

Announcement of the 2020 Experience Mekong Showcases & 1st Mekong Hero

Speakers

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Ms. Duangmala PhommavongManaging Director
EXO Travel Laos
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Ms. May Myat Mon WinChairperson
Myanmar Tourism Marketing

Moderator

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Mr. Nattakorn Asunee Na AyudhayaOperations Manager
Mekong Tourism Coordinating Office

17:15 – 17:35

The Final Words

Balanced Tourism Recovery for a better Future

Experts suggesting tangible action steps for a balanced tourism recovery.

Speakers

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Ms. Gloria GuevaraPresident & CEO
World Travel & Tourism Council (WTTC)
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Dr. Mario HardyCEO
Pacific Asia Travel Association (PATA)
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Dr. Taleb Rifaiformer Secretary General
World Tourism Organization (UNWTO)
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H.E. Kobkarn Wattanavrangkulformer Minister of Tourism and Sports
Royal Government of Thailand

Moderator

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Prof. Geoffrey LipmanCreative Disruption Architect
The SunX Program

17:35 – 18:00

Closing