Laos is “Simply Beautiful”! To communicate this message, we have created a destination campaign – Inspiring Laos -, which is fully integrated into the Mekong Moments campaign but specific to the destination Laos.
Travelers, Lao people, and other stakeholders share their visual content with the hashtag #InspiringLaos and #[BusinessHashtag]. The content is aggregated into a portal that showcases experiences, events, and offers, in Laos and connects users, who browse the content back to the businesses to book their experiences directly.
Powered by stakeholder engagement solution Enwoke, businesses, regardless of type and size can participate and benefit from a network of campaigns and portals in the region. Through integration, any business located in Laos will automatically also participate at the Mekong Moments campaign as well as have ready access to participate at the Mekong Mini Movie Festival. Experience Mekong Collection members located in Laos receive an additional engagement channel and increased exposure.