January 18, 2019

Mekong mini movie fest returns

HALONG BAY, Vietnam, 18 January 2019: Mekong Region’s tourism office has launched the second edition of is popular travel consumer contest Mekong Mini Movie Festival.

Last year, the inaugural project logged what the organisers identified as 22,000 campaign followers and 900,000 video views.

According to the Mekong Tourism Coordinating Office’s announcement the campaign runs to 11 April, when travellers can post 60-second videos on their social media accounts and hastag using campaign tags.

HALONG BAY, Vietnam, 18 January 2019: Mekong Region’s tourism office has launched the second edition of is popular travel consumer contest Mekong Mini Movie Festival.

Last year, the inaugural project logged what the organisers identified as 22,000 campaign followers and 900,000 video views.

According to the Mekong Tourism Coordinating Office’s announcement the campaign runs to 11 April, when travellers can post 60-second videos on their social media accounts and hastag using campaign tags.

The 2018 festival accumulated in over 500 minutes of destination video aired on social media platforms worldwide.

However, the MTCO hopes to improve on that performance through a partnership with the Pacific Asia Travel Association’s (PATA) student chapters.

“It is important to engage with the next generation of tourism professionals,” said PATA CEO Mario Hardy.

“The Mekong Mini Movie Festival is the perfect opportunity to involve the PATA Student Chapter network in helping promote the Mekong region and the importance of a sustainable and inclusive tourism industry.”

The Trophy of the 2019 Mekong Mini Movie Festival, like last year, will depict the Mekong River Irrawaddy Dolphin to raise awareness of the highly endangered species.

The dolphin population has dwindled to less than 100 found along a 118-mile stretch of the Mekong River between Cambodia and Lao PDR.  It is currently categorised as “vulnerable” by the WWF.

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