Tourism Authority of Thailand launches “Amazing Thailand Trivia Challenge” across the Oceania Region
Bangkok, 01 May, 2020 – The Tourism Authority of Thailand (TAT) Sydney Office has launched a new marketing campaign, called “Amazing Thailand Trivia Challenge” across the Oceania region, to provide travel inspiration and get people dreaming about their next amazing Thailand holiday while in lockdown. One trivia winner in Australia and one in New Zealand will each win a Webjet travel voucher worth $2500.
The campaign aims to increasing brand awareness and keep Thailand top of mind among Australians and New Zealanders and will run from 30 April to 27 May 2020 AEST. There will be four challenges in four categories for entrants to complete including ‘Thailand in General’, ‘Thailicious’, ‘Attractions’ and ‘Stay Active & Healthy’. Everyone in the region is invited to join the trivia challenge for a chance to win. The campaign can be accessed via all social assets Facebook, Instagram, Twitter and AmazingThailand.com.au.
Ms. Suladda Sarutilavan, Director of TAT Sydney Office said, “Being at home doesn’t mean people can’t be inspired to start planning their next escapes. We have initiated The Amazing Thailand Trivia Challenge to keep Australians and New Zealanders dreaming of their next Thailand holiday and hopefully the challenge will also contribute to their mental health during lockdown. Entrants can also invite and challenge their family and friends to beat their scores as this campaign is designed to play online.
In efforts to entertain people in lockdown, TAT Sydney Office has also partnered with renowned Australian Thai restaurant chain, Chat Thai, to run live-streaming Thai cooking classes on Facebook every Friday afternoon at 4 PM AEST. A further partnership has been established with Sydney-based PTJ Muay Thai Gym to provide live-streamed Muay Thai classes.
“There will be eight cooking classes in total, running weekly until 15th May 2020 and four Muay Thai classes. This is a great way to stay healthy and fit while staying at home.”
TAT marked its 60th anniversary this year, having been established in 1960, the first organisation in Thailand to be specifically responsible for the promotion of tourism in the kingdom. TAT will continue to promote Thailand as a preferred destination to the Australian and New Zealand markets.