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People in Vietnam are flocking to a bakery that sells pink bread invented to use up the tons of dragon fruit going unsold because of the coronavirus outbreak

A bakery in Vietnam has created a new type of bread to use up the tons of dragon fruit going unsold due to the coronavirus outbreak. 

Massive amounts of dragon fruit have been going unsold in Vietnam, as the country shut down much of its trade with China due to coronavirus concerns. In an effort to use up the excess fruit, Ho Chi Minh City-based chain ABC Bakery developed a new recipe for bright pink bread, replacing 60% of the water in the dough with dragon fruit smoothie, reports Da Nag Today. 

The bread was an instant sensation in Vietnam. Even as the chain quickly ramped up production to make 20,000 loaves of dragon fruit bread a day, ABC Bakery told Dantri International News last week that it had been forced to limit customers to only buying five loaves at a time. 

Business Insider had a chance to visit ABC Bakery in mid-February and try the dragon fruit bread for ourselves. Here’s what it was like: