24 March 2023, Phnom Penh, Cambodia
Destination Mekong and GIZ ICONE recently signed a Memorandum of Interest at the Tourism Innovation Summit 2023 to collaborate as strategic partners.
At the Tourism Innovation Summit 2023, Destination Mekong and GIZ ICONE signed a Memorandum of Interest (MoI) with the goal of strengthening the tourism sector, increasing the competitiveness of local tourism providers, and creating more awareness about Cambodia and the Greater Mekong Subregion as an attractive tourism destination. The summit took place from March 23-24, 2023 and was successfully implemented by the GIZ ICONE program. The event focused on the potential and importance of innovation and, with that, on the potential in adventure tourism, touristic route creation to address customer needs, sustainability as a tool for innovation, and using the right marketing tools to cater to customers.
The summit also stressed the importance of collaboration for innovation and featured as a special occasion the official signing of the MoI between Destination Mekong and GIZ ICONE. While the GIZ ICONE program aims at improving the competitiveness of Cambodian national enterprises in three sectors (tourism, agriculture, manufacturing) in three Northwestern provinces (Siem Reap, Battambang, Banteay Meanchey) and with that, the competitiveness of the private tourism sector in Siem Reap Province, Destination Mekong has the goal to champion the Greater Mekong Subregion as an attractive sustainable tourism destination creating value, impact and opportunities for all. The MoI aims to create synergies between both organisations through mutual support and the organisation of joint activities in Siem Reap Province, Cambodia, and the Greater Mekong Subregion.
Known for its ancient temples and rich cultural heritage, Siem Reap has long been a popular destination for tourists from all over the world. However, despite its natural beauty and historical significance, the tourism industry in Siem Reap has great potential for innovation in various areas besides the Angkor temples. The topics of the summit hence centred around Cambodia’s Tourism Insights Study 2022, which was conducted last year by GIZ ICONE with around 750 tourists visiting Cambodia. The study was officially presented and handed over to the Ministry of Tourism at the end of November 2022 and highlights six main areas with promising potential for future tourism development in Cambodia besides the Angkor temples: (1) culture, (2) gastronomy, (3) history, (4) islands and beaches, (5) nature, outdoors, and adventure, and (6) wellness. During the summit, tourism providers jointly developed ideas on tourism product development in several of those areas. Further information about the GIZ ICONE program are available on the Proudly Cambodian website.