TAT launches a mini site dedicated to Amazing Thailand SHA project

he Tourism Authority of Thailand (TAT) has launched a mini site dedicated to the “Amazing Thailand Safety and Health Administration: SHA” project, and part of the efforts to mitigate the impacts of the Coronavirus Disease 2019 (COVID-19) crisis and accelerate recovery in the travel and tourism sector.

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Those who have had to cancel or cut short trips to Vietnam, or are unable to travel to the country this year may enjoy exploring the activities in the ‘Stay At Home‘ kit, created by the Vietnam National Administration of Tourism (VNAT) together with the Vietnam Tourism Advisory Board (TAB).

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Coronavirus AI helmet in China

China has been gradually recovering from the high mortality rates of COVID-19, with lockdowns and travel bans being lifted across its cities.

To continue monitoring the virus, epidemic prevention and control officers have been equipped with next level “smart helmets” that can detect potential patients without them even needing to get close – something straight out of a sci-fi movie like Robo-Cop!

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‘Pantry of Sharing’: community pantries help Thais in need during COVID-19

A group of volunteers recently launched a ‘Pantry of Sharing’ initiative, where they share non-perishable food items and basic hygiene supplies, including feminine hygiene products, toothpaste, and toilet paper, to others who are in need during the outbreak. The concept is based on a simple idea that those who can afford to give do so while those in need are encouraged to stop by and take what they need.

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TCEB launches a “Virtual Meeting Space” project, providing support for MICE entrepreneurs by running business events online via a virtual platform.

In addition to the core project, TCEB will launch a programme, Covid-19 Free Meetings, to MICE venues to upgrade their safety and health standards. The two projects are in response to the spread of the Covid-19 and global lockdown, which put real-time events and activities to a halt.

Thailand Convention & Exhibition Bureau president, Chiruit Isarangkun Na Ayuthaya said the two projects were part of the government’s economic relief measures to support MICE entrepreneurs and the workforce.

Other elements include tax reduction, an extension of the tax filing period, higher tax deduction, reducing interest rate for debt, soft loan, the extension of electricity bill payment and wage compensation.

“The Covid-19 pandemic has caused the postponement and cancellation of MICE events worldwide.  Online or virtual platform has become an alternative for events that can ensure business survival,” the TCEB president explained.

“Thai entrepreneurs need to adapt themselves to such business platforms. In this respect, TCEB has designed two key projects. The first one “Virtual Meeting Space” (VMS) is to enable Thai MICE entrepreneurs to continue their business and to re-skill their workforce and the other, “Covid-19 Free Meetings”, to assist MICE venue operators in upgrading the safety standard of their facilities”.

Virtual Meeting Space

For the “Virtual Meeting Space” or VMS project, TCEB will provide support for holding events on an online platform in three categories:


TCEB will support in the preparation and management of this online platform. This includes production and preparation of a studio for LIVE, as well as, technical co-ordination and system monitoring during LIVE. The organizers can run their slide presentation during the meeting session, while interaction to share experiences, discussion with the speaker, Q&A and a poll or survey can be conducted. The session can cater up to 10,000 attendees at a time.

(Offline to Online)

This platform caters to exhibitions. TCEB will support in the arrangement and management of an online platform for exhibitors, as well as, support for LIVE streaming from either a studio or the organizer’s venue. The support covers sequencing, production, controlling, system monitoring during LIVE streaming and preparation of technical co-ordination.

Exhibitors can showcase their activities, products and services as needed. The online payment system is also equipped to boost sales volume.

E-Learning Platform

It is an online learning centre for MICE entrepreneurs to re-skill or up-skill their workforce. There are six courses from May to October 2020 by Southeast Asia Centre or SEAC on YourNextU platform.

The subjects led by experts are:
1. Project Management;
2. Inter-personnel Skills;
3. Management;
4. Communication;
5. Entrepreneurship;
6. Digital. Learners will receive a certification from TCEB if they complete course requisites.

TCEB welcomes application from 250 MICE entrepreneurs and the VMS project will begin this May.

Contact MICE Intelligence and Innovation Department, TCEB, at Email: vms@tceb.or.th

For the second project, “Covid-19 FREE Meetings”, TCEB will provide a THB30,000 subsidy for MICE premise to formulate plans and prepare tools that fit the measures in the screening and prevention of Covid-19 stipulated by the Ministry of Public Health.

For example, it involves the installation of body temperature monitoring systems and the screening of body temperature before participation. The project aims to safety confidence in the venues.

To be eligible to gain support, the venue must be certified with Thailand MICE Venue Standard (TMVS) or hotel entrepreneurs must be a member of the Thai Hotel Association.

TCEB forecasts that the project will be able to support up to 216 MICE venues nationwide under the THB 6,480,000 budget.

Covid-19 FREE Meetings project will be running from April to June 2020.

Enquiry and registration for support can be made with MICE Capabilities Department, TCEB, at email: MICEstandards@gmail.com

“Apart from the two projects, TCEB has also set up a Covid-19 Information Centre to monitor and assess information, especially the impacts of the disease on the MICE industry.


The Tourism Authority of Thailand (TAT), in collaboration with the public and private sector partners, is introducing an “Amazing Thailand Safety and Health Administration: SHA” certification aimed at elevating the country’s tourism industry standards and developing confidence among international and domestic tourists.

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