During this seminar, Danny Cohanpour, CEO of Trove Tourism Development Advisors, top tourism branding and digital marketing agency based in New York, will give participants a clear understanding of best practices in branding for high-value market segments in 2023. We will look at trends in branding, what makes strong brand messaging, how to segment your market, and how to develop content for social and digital channels that best targets your segments with the right brand messages.