We’ve had Athleisure. Is Homeleisure China’s Next Big Thing?

Two months of quarantine have fostered a strong stay-inside culture, especially among the millennial population who were once living their entire lives outside by strolling malls and eating out. While this sounds like bad news for most luxury and fashion players, one very specific outfit has infiltrated all corners of young, affluent Chinese’ recent wardrobe: the homeleisure wear.

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