Data & Digital Platforms: Driving Tourism Growth in Asia Pacific

Destinations in the Asia Pacific region can maximise tourism growth, and in turn job creation, by expanding their online presence. As travellers organise
trips online more frequently, destination management organisations and businesses should leverage available tools and digital platforms to engage with them throughout the planning process. Data generated by online interactions can be leveraged to further drive innovation and growth. There are opportunities to generate over 9 million new jobs in the region. This would stimulate GDP growth by up to an additional 1% destination-by-destination with an average 5% rise in the Travel & Tourism sector.

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Global Report on Inclusive Tourism Destinations

This Global Report: Inclusive Tourism Destinations has been drawn up by the team of the globaldit firm with the World Tourism Organization. It sets out a Model for inclusive tourism destinations from a supply point of view, in which inclusion refers to the capacity of the tourism system to integrate disadvantaged groups so that they can participate in, and benefit from, tourism activity. The model is made up of a set of principles, definitions and public policy tools that have proved to be appropriate in various places and contexts for improving access to tourism activities for the most disadvantaged groups in society, converting them into suppliers of tourism services or suppliers to the sector.

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